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Dynamic Ads FAQ

What are dynamic product ads?

Dynamic ads enable advertisers to easily re-engage site visitors with beautiful, personalized ads across devices on Web and Facebook. Based on site visitor’s browsing activity on your website, dynamic ads can feature previously-viewed, recommended, and top products. Product info is populated via the product feed you provide or that we access via Shopify, Magento, or WooCommerce integrations.

What are the benefits of running dynamic ads?

  • Drive better performance

    Dynamic ads drive a 2x higher click-through rate (CTR) and 50% lower cost-per-acquisition (CPA) compared to static ads.

  • Personalized ads

    Always reach your visitors with the most relevant, up-to-date content wherever they are.

  • Hands-free ads

    Let dynamic ads do the heavy lifting, no additional resources or work needed.

How do I create dynamic ads?

Instantly create your dynamic ads. Checkout the help articles for web and Facebook for additional guidance on creating and launching your dynamic ads. You will not have this tool if you do not have a product feed configured in our system. Please reach out to the Customer Support team for assistance on this.

Which elements will the ad builder allow me to adjust?

You can change the call to action (CTA), color, and theme.

Can I edit my dynamic ads from the ad builder once they've been created?

Once you've created your ads, you can edit the ad name and the tracking parameters. You can't change the CTA or the color in edit mode, but you can always create new ad sets from the ad builder with the correct elements.

Who should I target with dynamic ads?

Run dynamic ads for any of your defined audiences – we encourage you to utilize them in all parts of the funnel, whether you're targeting all visitors or a cart audience. Our recommendations engine adjusts product recommendations depending on the visitor’s browsing activity.

How many products are shown in my dynamic web ad?

The products featured in dynamic ads are personalized to each visitor based on the visitor's browsing activity. The ads feature previously-viewed products (based on recency) and other recommended products based on similarity (visitors who viewed this product also viewed) and popularity (products with the most views).

Can I choose which products are featured?

Dynamic ad results are driven by visitor-personalized recommendations. This takes the guesswork and heavy lifting of selecting products to promote and lets our technology use your data to assess and tailor relevant content for visitors. If there are products you would like to exclude from your product catalog, you can let our Customer Support team know.

Where do my dynamic ads click through to?

Visitors land on the product page URLs (provided in the feed) for the product that they click on.

What is my static backup if for some reason the dynamic content doesn't load?

The ad space will revert to your brand logo against a white background.

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