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Create Dynamic Web Ads

To create dynamic web ads within AdRoll, you must have a hosted product feed or have one of our supported e-commerce integrations. The images used in these ads are pulled directly from your product feed.

You can create native web ads in both your Ads tab and when you create a campaign. The following instructions are for creation in the Ads tab.

  1. Log in to AdRoll

  2. Navigate to your Ads tab.

  3. Click Create Ads and select Web Dynamic Ad to open the ad builder.

  4. Name your ad set under Ad Set Name. This will be your internal naming label at the end of all dynamic web ads in this set.
  5. Drag and drop your logo or select a file from your computer. If you need to change the logo, click the X on the uploaded image and select a new image. Reference the previews to the right to see placement and appearance across all ad sizes and themes.
  6. Select your call-to-action (CTA) or input your own.

  7. Select a color to apply to the theme (the CTA button and/or background color). You can enter the hex code or select from the drop-down color palette.

  8. Select your display price. We automatically pull the pricing component from your product feed to dynamically showcase the price within your ads. You can also choose to hide this.
  9. Select a theme. This will preview different styles, interactions, and layouts for your ads. You can click each ad for a larger preview and to interact with the ad animation.

  10. Select Create Ads and add these ads to your dynamic web campaigns

Advanced Options allows you to enter any tracking you would like to append to your ads.

Note: URL is the product URL, so 3rd party click trackers (e.g. Doubleclick) or tracking parameters (e.g. UTM parameters) are dynamically appended to each product URL.

Ad sizes

Your dynamic web ads will appear in the following sizes:

  • Medium rectangle: 300×250

  • Leaderboard: 728×90

  • Wide skyscraper: 160×600

  • Large rectangle: 300x600

Edit dynamic ads

You can change the ad name or tracking parameters in edit mode. However, if you want to change any ad elements (logo, CTA, color, or theme), you'll need to create a new ad set following the steps listed above.

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