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Lightswitch by AdRoll makes it easy for you to deploy some of our favorite JavaScript based marketing technologies via your AdRoll Pixel.

As a savvy modern marketer, you probably use numerous technologies to do your job and are always on the lookout for new solutions to improve your marketing stack. But deploying new marketing solutions can be a challenge that requires time and engineering resources. To help remove this hurdle and highlight some of our marketing team's favorite technologies, we’ve packed your AdRoll Pixel with some extra goodies.

Now that you’ve already gone through the process of placing your AdRoll Pixel on your site, you can easily enable some powerful new technologies. To deploy a solution simply select it, provide the requested details, and LightSwitch automatically generates the correct code and fires the appropriate javascript.

No need to wait for engineering resources - try these solutions out today!

Please note: you cannot send any custom data through Lightswitch at this time.


Utilizing Lightswitch:

  1. Navigate to “Labs” via the hamburger drop down in the top left corner of your AdRoll account, or follow this link here.
  2. Find and click on the “Lightswitch” tab (between “Integrations” and “AdRoll SQL” tabs).
  3. You’ll then see a list of the existing Lightswitch integrations.
  4. Select which integration you'd like to setup!


Current Integrations:


Amplitude provides web and mobile analytics that help you drive retention, engagement and conversion. With behavioral analytics, Amplitude shows you what your users are actually doing, allowing you to make data-informed decisions to drive retention and conversion goals.
Appcues allows you to build simple in-product experiences without writing code. Use Appcues to improve onboarding, increase feature adoption, and drive deeper user engagement through out their product experience. is a product that provides infrastructure to send triggered emails users to improve an app’s engagement level with users.
Heap automatically captures every user action in your web or iOS app and lets you measure it all after the fact. Clicks, taps, swipes, form submissions, page views. You're no longer limited by events you thought to log upfront.
Hotjar combines both analytics and feedback tools to give you a holistic view of your site's user experience and performance. Take advantage of their robust heatmaps, visitor recordings, and feedback polls to boost your conversion rates across your entire funnel.
Intercom lets you communicate with your customers at scale - on your website, inside web apps and by email. Intercom make customer communication simple and personal for everyone.

With the AdRoll Lightswitch integration for Privy, you can automatically deploy Privy popups on your website, without the need for installing any new code on your site. 

Optimizely allows you to create experiments in minutes via their visual editor. You can test changing a small set of elements to drastically overhauling the experience of your web or mobile apps with no engineering or coding required. Start using Optimizely today to increase your conversion rates through their easy-to-use A/B testing and personalization platform.
Visual Website Optimizer lets you create and A/B test different versions of your website to continuously discover the best performing versions that increase your online sales.
Zopim lets you greet your customers instantly with live chat. Engage with your customers in real time, manage chat volume, and monitor website visitors. Your website is never closed for business.
To install, you'll need your Zopim account key, which is found on your Zopim dashboard. When logged in, click your account icon in the top left corner. Then, click “Status” and select “Check connection”. Your account key is the second item listed.
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