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Defining an Audience through Segment.com

Segment.com is a hub for all of your website data, and integrating Segment.com with AdRoll helps you create audience segments using that data. You will need to set up Segment.com on your website before you can move forward with passing information to AdRoll. Click here to access Segment.com's documentation on getting started.

Connect AdRoll to Segment.com

  1. On the Source tab of your Segment.com dashboard, pick your data source. This should be your website.

  2. Next, go to Integrations and search for AdRoll, then select.

  3. In Settings you'll need to copy and paste your Advertiser ID (adroll_adv_id) and Pixel ID (adroll_pix_id) from your AdRoll Pixel. Fill these in and click Enable Integration.

Track Segment.com Events in AdRoll

  1. Create a Fixed audience from your AdRoll dashboard. You'll need your copied ID for Segment.com.

  2. Navigate to Advanced Settings in Segment.com. This is where you'll map events that occur on your website to your AdRoll audience.
  3. Enter the copied AdRoll audience ID in the first field.

  4. In the second field, paste your segment.com ID.

  5. Click Add Row and repeat these steps for each additional audience you want to track. 

Enhanced Conversion Tracking

Segment.com has several prebuilt variables that you can use to record enhanced conversion data:

  • Events with property revenue tracks to adroll_conversion_value.

  • "Completed Order" events with property currency track as adroll_currency.

  • "Completed Order" events with property orderId, track as order_id.

  • "Viewed Product" or "Added Product" events with property id will track to product_id.

  • This list is not exclusive, you can track any other label/value pair of your choosing as custom data.

Learn more about the AdRoll-Segment.com connection.

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