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AdRoll for Shopify: Facebook Dynamic Ads

Create beautiful dynamic ads through the AdRoll for Shopify app that automatically pulls in product images based on what your visitors saw or what you recommend.

Learn more about AdRoll for Shopify.

Create dynamic ads for Facebook with the Shopify for AdRoll app

To launch dynamic product ad campaigns, you will need:

 

Steps to your dynamic ad campaign

1. Create a dynamic template

2. Launch a campaign with your dynamic template

 

Create a dynamic template

1. Click "Create Ads" in top right and select "Facebook Dynamic Ad" to pull up builder.

2. Choose between Multi Product or Single product. The preview below will update to show you an example of what your ad could look like (based on your selection) with products pulled directly from your catalogue.

 

3. Name your ads and input ad copy (or use the existing default copy).

Adding dynamic text to your ad copy

  • Use keywords to pull in product names, prices, and description dynamically from your product catalog. Ex: @price will pull the latest price of each product.
  • Use promo/branding-type messaging for the ‘text’ field. For newsfeed ads, @title keyword is great for the ‘title’ field, while @price fits well in the ‘description’ field.
  • The currency that the price is displayed in is determined by the currency/main language that your Shopify store is set-up in. Please reach out to delight@adroll.com if you have questions regarding the displayed currency.

For multi-product news feed ads, keywords should only be used in the title and description fields, and should be not be used in any copy fields for multi-product right hand column ads. On multi-product right hand column, your advertisable profile name is populated as ‘title’.

4. Select your call to action, for example "Shop Now."

5. Click "Create Ad" when you're done.

Launching a Facebook Dynamic Ads Campaign in the AdRoll dashboard 

1. Log in to AdRoll and click “Create a New Campaign” in the right sidebar.

2. Click "Get Started" on a Facebook campaign. 

3. For your campaign objective, select "Dynamic Recommendations."

 

4. Enter your campaign start and end date. If the default is left, your campaign will start as soon as possible and continue without an end date. Click "next" to continue.

5. The next step is to target your campaign audience. Click "Add Segments." If you have not created custom audience segments, click "Choose Existing" then "All Visitors." Make sure the toggle is set to "Target." Click "next" to continue.

6. For ‘Add Ads & Select Placement’, you can either create new dynamic ads directly or select ads from the library:

If you’ve already created dynamic product ads, then you can select them from the library.

Notice that all static ads are filtered out and you can only select dynamic product ads:

 

7. Proceed to launch campaign!

 

Tips and to do's

  • Facebook dynamic product ads should only be added to Facebook dynamic ads campaigns
  • Create separate ads for Facebook News Feed (desktop + mobile) and Facebook Right Hand Column.

If you already have an existing Facebook dynamic ads campaign, you can add your Facebook dynamic ads to them. You will only be able to select dynamic product ads if the campaign is a dynamic ads campaign. If the Facebook campaign is for static ads, you will only be able to select other static ads.

 

 

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