How We Collect Emails
When you set up AdRoll Email, we automatically update your Pixel to recognize when an email is submitted on any page of your website. By associating the visitor with their email, we can match subscribers to the actions they take on your site.
Some opportunities to collect visitor emails include:
Subscribing your blog or newsletter.
Using their email address to log in to an account.
Signing up for a promotion or coupon.
Anytime your visitor shares their email address on your website is an opportunity for your AdRoll Pixel to pick it up.
How We Use Collected Emails
AdRoll Email only uses the actual email address for your campaigns and doesn’t share it with anyone else except as necessary to send the emails. This means no other advertiser will see or be able to access emails collected on your site. We also collect a hashed version of the email which we do store permanently and use to help us better target ads to benefit all of our advertisers.
While we do our part to help protect your customer’s privacy by securely transferring the email address to us, we rely on you to ensure that you’re following all regulations around email collection and use including anti-spam laws. Make sure you notify customers of these practices in your terms of service or privacy notice and get any required permissions to send marketing emails.