Email Goals and Targeting

Email goals

  •    Starter Campaign (Recommended): Intelligently email all of your matched contacts, excluding converters.
  • Recover Cart Abandoners: Trigger emails to potential customers who leave items in their cart without purchasing.

  • Sell to Past Purchasers: Boost customer loyalty and promote new products with emails to former customers.

  • Choose Your Own Adventure: Build out your own targeting criteria based on pages visited.


We recommend beginning with a Starter Campaign. Starter Campaigns target your entire audience, excluding converted customers. We intelligently determine the right time and message to send, based on the user's onsite behavior.

If your strategy calls for more granular targeting:

We designed our goals to match yours; each goal corresponds to a certain audience (cart, conversion, or category page).

If you don't see the audience that you want, click None of These to start creating a new audience.


Edit your target audience

Change your campaign's target audience at any time by editing your campaign and updating the "To:" field below the campaign name.


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