Choosing the right email goal

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Targeting your audience with the right emails can effectively build your customer relationship and grow your business.

AdRoll Email makes this easy by giving you different types of email goals to choose from.


Recover Cart Abandoners

Trigger emails to send to potential customers who leave items in their cart without purchasing.

Welcome Series

Trigger emails to greet new subscribers and introduce them to your brand. Schedule the delivery time and content based on the look and feel of your brand.

Drive Customer Loyalty 

Boost customer loyalty and promote new products with emails to former customers. Bring them back with discounts, new products or rewards.

Choose Your Own Trigger

Schedule an email to be delivered exactly when you want. Pick the audience, time, and design. Build out your own targeting criteria based on pages visited.


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