We recommend beginning with a Starter Campaign. Starter Campaigns target your entire audience, excluding converted customers. AdRoll Email intelligently determines the right time and message to send, based on the user's onsite behavior.
If your strategy calls for more granular targeting:
We designed our goals to match yours; each goal corresponds to a certain audience (cart, conversion, or category page).
If you don't see the audience that you want, click None of These to start creating a new audience.
Edit Your Target Audience
Change your campaign's target audience at any time by editing your campaign and updating the "To:" field below the campaign name.