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Prospecting Insights Reports

Generate a prospecting insights report

  1. Navigate to CampaignsProspecting.

  2. Click ActionsDownload Insights Report.

  3. Select Start and End dates for your report, and select which information you want to include.

  4. Download.

Your Insights Report need about two weeks of active Prospecting campaign information.

Report contents

Visitor insights

This report allows you to learn more about the type of visitors your Prospecting campaign brings to your website. Use it to understand who your audience is, where they come from, and what their interests are. Learn More

Generate this report to see:

  • How the volume and quality of Prospecting traffic compares to all other traffic sources (organic and paid).

  • Which devices your Prospecting visitors use.

  • How Prospecting traffic interacts with your campaign/ads.

  • How much time Prospecting traffic spends on your website.

  • Demographic data (available to US only at this time).

Prospecting conversion insights

This report looks at your purchasing funnel and analyzes how effective your Prospecting campaign(s) is at driving conversions. Learn More

Generate this report to see:

  • Your conversion funnel at different stages (Reach, New Visitors, Engaged Visitors and Conversions).

  • Conversion metrics and trends over the past 30 days.

  • A conversion timeline and median metrics (such as how long it takes your users to convert after seeing your Prospecting ad).

Full funnel conversion insights

This report looks at your full conversion funnel (Prospecting and Retargeting combined) to analyze how prospecting lifts your retargeting conversions. Learn More

Generate this report to see:

  • How prospecting drives incremental lift on your retargeting conversions.

  • Retargeted users that started as prospecting visitors.

  • Retargeting conversions that are assisted by Prospecting.

  • When Your AdRoll prospects convert on retargeting.

  • CTR of Visitors Retargeted Over Last 30 Days.

  • Retargeting Rate of Prospecting Visitors Over Last 30 Days.

  • Top Segments with Prospecting Visitors.


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