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HTML5 Creative Guidelines

After you create HTML5 ads following these guidelines, reach out to your Account Executive or the Customer Delight team to help upload your ads.

 

Zip File Requirements

  • Each ad must be its own zip file containing all code and assets (including public, commonly used JavaScript libraries) that make up the HTML5 ad.
  • All asset links must correctly reference the file locations.
  • Maximum 150 KB zip file, contains no more than 10 files.
  • All assets must be loaded from a secure connection (https).
  • Zip file must contain all files referenced from the HTML doc.
  • No cross-domain scripting: code references to external domains are not allowed.
  • No local storage or session storage libraries allowed.
  • Must be a single, well-structured, and complete HTML document at the root folder
  • HTML tag <!DOCTYPE html>, <html> and <body> tags
  • Declare the clickTag variable
    • Example: <script type='text/javascript'>var clickTag ='http://www.adroll.com';</script>
    • This clickTag variable must be passed as a parameter to any window.open event inside the ad, usually assigned to the JavaScript onclick event of a div element: <div id="clickArea" style="width: 300px; height: 250px" onclick="window.open(clickTag ,'_blank');">
  • <meta> tags must be used to identify the size of the ad
    • Example: <meta name=“ad.size” content= “width=300, height=250”>
  • Can load into an iframe

General Requirements

Supported File Types  
  • HTML, HTM
  • CSS
  • JS
  • XML
  • SVG
  • JPG
  • JPEG
  • GIF
  • PNG
Supported Ad Sizes  
  • 728×90
  • 300×250
  • 160×600
  • 300x600
  • 468×60
  • 120×600
  • 336×280
  • 250×250
  • 320x50
  • 970x250
Supported Shared Libraries & External Files

 

Browser Support
  • Chrome 40 and above
  • Firefox 35 and above
  • Internet Explorer 10 and above (including Edge)
  • Opera 20 and above
  • Safari 7.0 and above
Supported HTML5 Authoring Tools
Supported HTML5 Conversion tools
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