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More with Wildcards

There are two wildcards that you can use when creating URL segments to help you catch a wider range of URLs within the same segment. These wildcards are standard and used across a number of platforms, including Google, so it's worthwhile to take the time to really understand how they work.

 

* (an asterisk) is a wildcard symbol that stands for any number of letters or characters (-, _, /, =, #... etc) in your URL. Click to expand this section and see how the * symbol works in practice:

Phrase Rule Examples
d*g This word starts with “d” and ends with “g”, but what comes in the middle could be any number of letters or characters.
  • dog
  • doing
  • determining
  • d123@#g
*og The word could start with any number of letters or characters as long as it ends with “og”.
  • dog
  • fog
  • blog
  • bullfrog
  • 123@#og
do* This word begins with "do", but can be followed by any number of letters or characters.
  • dog
  • donut
  • doing
  • don't
  • do123@#

 

? (a question mark) is a wildcard symbol that stands in for a single variable character. This is particularly helpful if you are not sure if a certain phrase or word appears in lowercase or uppercase as URL segments are case sensitive.

Phrase Rule Examples
d?g This word starts with “d” and ends with “g”, and there is a single wildcard letter or character in the middle.
  • dog
  • dig
  • dug
  • d#g
?og This word ends with "og", but can start with any single letter or character.
  • dog
  • Dog
  • hog
  • Hog
  • @og
do? This word begins with "do", but can end with any single letter or character.
  • dog
  • dot
  • doT
  • do7

 

 

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