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Wildcards

There are two wildcards that you can use when you create a URL-based audience to define a wider range of URLs. These wildcards are standard and used across a number of platforms, so it's worthwhile to take the time to understand how they work.

 

* (an asterisk) is a wildcard symbol that stands for any amount of letters or characters in your URL.

Phrase Rule Examples
d*g This word starts with “d” and ends with “g”, but what comes in the middle could be any number of letters or characters.
  • dog
  • doing
  • determining
  • d123@#g
*og The word could start with any number of letters or characters as long as it ends with “og”.
  • dog
  • fog
  • blog
  • bullfrog
  • 123@#og
do* This word begins with "do", but can be followed by any number of letters or characters.
  • dog
  • donut
  • doing
  • don't
  • do123@#

 

? (<a question mark) is a wildcard symbol that stands in for a single variable character. This is particularly helpful if you are not sure if a certain phrase or word appears in lowercase or uppercase, as URL audiences are case sensitive.

Phrase Rule Examples
d?g This word starts with “d” and ends with “g”, and there is a single wildcard letter or character in the middle.
  • dog
  • dig
  • dug
  • d#g
?og This word ends with "og", but can start with any single letter or character.
  • dog
  • Dog
  • hog
  • Hog
  • @og
do? This word begins with "do", but can end with any single letter or character.
  • dog
  • dot
  • doT
  • do7

 

 

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