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My Segment is Smaller than Expected

The most likely culprit here is page load time. Since we recommend that you activate your AdRoll Pixel in your global footer, your pixel doesn't fire until your footer loads. If your page contains a bunch of multimedia (sounds, images, videos), it is possible that your page isn't loading fast enough for your AdRoll Pixel to finish firing before your visitor navigates away. 

We recommend that you place your AdRoll Pixel in your global footer as a best practice, but if slow load times are an issue for you, move it to your header.

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