AdRoll has partnered with BigCommerce to help you attract, convert, and grow audiences for your BigCommerce store. Within a few clicks, you can connect your store to a new or existing AdRoll account and start running campaigns across our extensive inventory without any developer or creative resources.

By installing the BigCommerce app, you also get access to our high-performing dynamic ads and product recommendation engine for no additional charge. 

  • Access high-performing dynamic ads
    • Generates a product feed for you to run dynamic ads - for no added cost.
  • Enable conversion and ROAS tracking
    • Track the number of sales and amount of revenue driven by the AdRoll campaign using an automatically-created conversion segment that passes back exact conversion values.
  • Create key audience segments
    • Creates audiences for you to target based on how visitors interact with your store.
    • Audiences created:
      • Viewed Product
      • Add Product to Cart
      • Viewed Cart
      • Checkout (Conversion)

  • Tag your site
    • Places the AdRoll pixel on all pages of your BigCommerce store.
    • For stores using the Blueprint theme or non-optimized checkout, you will be prompted to place the AdRoll pixel manually.

Instructions to install the app

  1. Go here or find the AdRoll app in the BigCommerce marketplace.

  2. Install and allow the AdRoll app to access your store.


  3. Once installed, select "Continue to AdRoll".


  4. Create a new account.


  5. If you have an existing account, confirm the profile you want to connect to.


  6. If you use the Blueprint or non-optimized checkout, you will see the screen below prompting you to place the AdRoll pixel manually. 


    *Store using the Stencil theme and optimized checkout will have the pixel placed automatically and will see the screen below.
  7. Your store will then be connected!


  8. Next, upload your store logo to create your first set of ads.


  9. You will then see a preview of one of the seven ads created for you.


  10. Launch your first AdRoll campaign!


If you already have an AdRoll account and/or pixel placed

If you previously placed an AdRoll Pixel on your store pages you will want to check to see if it is still there. If so, you'll want to delete it. Having multiple AdRoll Pixels on your store pages causes problems with functionality.

After the pixel that was placed manually was removed, you can then access the installation steps here and complete the integration!

Make sure to delete any conversion segments previously created after integrating to assure you do not double track any purchases.


Get started with the AdRoll for BigCommerce app!

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