Magento 1

This extension currently supports Magento 1.5, 1.6, 1.7, 1.8, 1.9 and later versions.

See instructions for Magento 2.

AdRoll has integrated with Magento to help you solve shopping cart abandonment and drive more sales. Connect your Magento 1 store to your AdRoll account and start running campaigns across our extensive inventory, without any developer resources.

Install the Magento extension for access to our high-performing dynamic ads and product recommendation engine.

Features

• Tag your site
  • Places the AdRoll pixel on all pages of your Magento store.

• Access high-performing dynamic ads
  • Generates a product feed for you to run dynamic ads.

• Enable conversion and ROAS tracking
  • Track the number of sales and amount of revenue driven by the AdRoll campaign using an automatically-created conversion segment that passes back exact conversion values.

• Create key audiences
  • Creates audiences for you to target based on how visitors interact with your Magento store.
  • Audiences created:
    
    • Viewed Product
    • Viewed Cart
    • Added Product to Cart
    • Viewed Checkout
    • Order Reviewed
    • Order Received (Conversion)

How to install

New AdRoll advertisers

1. Create an account, or login to your AdRoll dashboard

2. Choose your level of experience with online ads

   

3. Select Download to initiate a download of the extension package, or download it here

4. Select Install to access your Magento Connect Manager*

   

   *If you don't use the Magento Connect Manager, upload the package files directly to your FTP and proceed to Step 6.

5. Upload package to the Direct package file upload section and then select Upload

   

6. Once installed, go back to your AdRoll dashboard and select Check Installation

   

7. Select Connect Magento Store

   

8. This will take you to your Magento Admin Panel. From here, select the Magento store you want to connect to and then select Continue.

   

9. You will then be directed back to your AdRoll dashboard and can start creating your set of dynamic product ads and your first campaign!

   

Existing AdRoll advertisers:

1. Log in to the AdRoll profile you would like to connect your store to, and then go here.

2. Select Download to initiate a download of the extension package, or download it here

3. Select Install to access your Magento Connect Manager*

   

   *If you don't use the Magento Connect Manager, upload the package files directly to your FTP and proceed to Step 6.

4. Upload package to the Direct package file upload section and then select Upload

   

5. Once installed, go back to your AdRoll dashboard and select Check Installation

   

6. Select Connect Magento Store

   

7. This will take you to your Magento Admin Panel. From here, select the Magento store you want to connect to and then select Continue.

   

8. You will then be directed back to your AdRoll dashboard and can access your home page by selecting Continue.

   

Important note: once successively installed, you will want to remove the remove the existing AdRoll pixel that was placed manually before* and delete any conversion segments you have previously created on your Audiences tab to avoid duplicate conversions from displaying.

*This can usually be found by logging into your Magento admin panel and navigating to Systems > Configuration. Under General, select Design > Footer, and then remove the AdRoll pixel in the Miscellaneous HTML field.