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Landing Page Requirements

Landing pages can call attention to a particular product or service, or refine messaging specific to your ad campaign. When a visitor clicks on your ad, the landing page on your site must:

  • Contain sufficient brand notification. Your business should be clearly associated with landing page content.

  • Link to your main homepage and site privacy policy.

  • Disclose the terms of the offer clearly and completely if your landing page contains a unique offer not available on your website.

  • Only contain verifiable claims.

  • Collect or pass any personal information on a secure server (https://).

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