Prospecting is an upper-funnel product offering that drives new, high-quality site visitors who are more likely to be interested in your products or services. You can run these campaigns on the Web or Facebook.
How It Works
We use our proprietary technology to find new, potential customers across the Web. In addition to that, we can allocate your budget to find new customers on Facebook. AdRoll is a single platform for all your performance marketing campaigns across the web and social media.
Prospecting leverages your website's customer data to find audiences that act like your converted users, driving the highest value new users possible.
Check out this short video for more.
We have two requirements to run a Prospecting campaign:
We require you run a Retargeting campaign before you run Prospecting. This lets us know more about your current visitors and their behavior, so we'll know who to target with your prospecting campaigns.
Opt in to our data co-op: the IntentMap. Opting in allows us to learn from your online customers and identify the best possible users to target from our data set.
We never transfer cookies from one advertiser to another. Additionally, we do not allow other advertisers to target your segments.
Smaller Websites and Prospecting
If you have small website or low site traffic, you can still run Prospecting. What's important is that we have enough information about your high-intent visitors. Your retargeting campaign provides the insight we need to build a strong Prospecting audience.