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AdRoll Attract

AdRoll Attract is an upper-funnel way to attract new, high-quality site visitors who are likely to be interested in your products or services. 

How it works

We use our proprietary technology to find new, potential customers across the web. In addition, we can allocate your budget to find new customers on Facebook.

AdRoll Attract leverages your website's customer data to find people who act like your current customers.

Check out this video to learn more.


In order to run an AdRoll Attract campaign, you need to opt in to our data co-op. Opting in allows us to learn from your online customers and identify the best possible users to target from our data set.

We never transfer cookies from one advertiser to another. Additionally, we do not allow other advertisers to target your audience.

For smaller websites

If you have small website or low site traffic, you can still run AdRoll Attract campaigns. What's important is that we have enough information about your high-intent visitors. Your AdRoll Convert campaign provides the insight we need to build a strong AdRoll Attract audience.

You must have at least 100 users cookied in your audience before you run an AdRoll Attract campaign.

What to expect

AdRoll Attract campaigns target people who haven’t been to your site and likely are unfamiliar with your brand.

These campaigns typically drive fewer direct (last-touch) conversions than retargeting campaigns. However, direct conversions are only part of the attribution story. We’ve introduced some new metrics into our reporting to help you evaluate the value of your AdRoll Attract campaigns.

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