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AdRoll Attract

AdRoll Attract campaigns reach new, high-quality site visitors who are likely to be interested in your products or services. Unlike Convert campaigns, these users have not been to your site before, but they have been identified as high-potential prospects for your business.

How it works

AdRoll Attract learns from your site visitor and conversion data to find people who look and act like your current customers. Check out this video to learn more.

Setting up a campaign

Creative Guidance

Just like Convert campaigns, we recommend that you have all of the recommended creative sizes.

For Attract campaigns, it's a good idea to use high-level branding and lifestyle imagery to entice new customers who may not be familiar with your brand yet.

Native ads, which appear natively on a site or in a feed, can be particularly effective for driving new traffic to your site.

Video ads are also a great way to familiarize new prospective customers with your brand.


In order to run an AdRoll Attract campaign, you need to opt in to our data co-opWe never transfer cookies from one advertiser to another. Additionally, we do not allow other advertisers to explicitly target your audience.

Unlike in Convert campaigns, a positive location target is also required when setting up the campaign. This can be a country, state, city, or zip code. You can include up to 10,000 included or excluded locations. 


AdRoll Attract campaigns target people who haven’t been to your site and likely are unfamiliar with your brand.

These campaigns typically drive fewer direct (last-touch) conversions than retargeting campaigns. Their main goal is to bring high quality new customers to the site, who can then be reached by your retargeting campaigns.

We’ve introduced some new metrics into our reporting to help you evaluate the value of your AdRoll Attract campaigns.

  • New Visitors: Number of new users people who came to your site after clicking an ad, who had never been to your site before.

  • Engaged Visitors: Number of visitors who viewed at least 3 pages after clicking an ad.

For smaller websites

If you have low site traffic, you can still run AdRoll Attract campaigns. What's important is that we have enough information about your high-intent visitors. Your AdRoll Convert campaign provides the insight we need to build a strong AdRoll Attract audience.

You must have at least 100 users cookied in your audience before you run an AdRoll Attract campaign.

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