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Campaign Activity

Your Campaign Dashboard

If you're only running retargeting campaigns, you'll find all campaign activity recorded in the Campaigns tab of your dashboard.

If you’re running Retargeting along with Prospecting, you’ll be able to see the performance for all of your campaigns in the All Campaigns tab of the dashboard.

The date picker at the top adjusts reporting so you can see what happened over that date range.

Top-line metrics along the top of your dashboard summarize performance across all your campaigns. 

 

Activity Graph

On your Activity Graph, you see trend lines for two variables. These default to volume of Impressions and Spend or CTR. We default to these variables so you can see how active your campaigns have been over a period of time.

If there are other variables you want to see, you can select from the drop down menu and the graph will update to show your performance. For example, select CPC or CPA to see performance rather than spend.

 

Campaign Performance

Below the Activity Graph is the performance of all your active, completed, pending, rejected, or paused campaigns.

The search box allows you to easily search your campaigns by campaign name. By default all your campaigns will be listed but you can easily sort by the campaign type or status.

 

  • Type: Filter based on the campaign type (General Web, Facebook, Prospecting, Retargeting or SendRoll).

  • Status: Filter based on the status of your campaign (active, pending, paused, completed, rejected).

 

Understanding Report Terminology

The following glossary outlines all terminology and metrics that you may encounter in the reports you generate.

 

 Impression  The number of times an ad was served, or with emails this is the number of times an email was opened.
CPM  Cost per one thousand impressions
Clicks   The number of times an ad was clicked during the date range selected
CTR  Click-through rate, the percentage of impressions that resulted in a click during the date range selected
CPC   Cost per click, spend divided by the number of clicks during selected time range
Conv.  The total number of conversions that occurred during the selected date range
CTC Rate  Click-through conversion rate, the percentage of impressions that resulted in a click conversion
VTC Rate  View-through conversion rate, the percentage of impressions that resulted in a view through conversion
CPA   Cost per acquisition, spend divided by the number of conversions during the selected date range

For more on retargeting campaign performance check out our help article.

 

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