The following glossary outlines all terminology and metrics that you may encounter in your reporting and in your dashboard.
|Impression||The number of times an ad was served, or with emails this is the number of times an email was opened.|
|CPM||Cost per one thousand impressions|
|Clicks||The number of times an ad was clicked during the date range selected|
|CTR||Click-through rate, the percentage of impressions that resulted in a click during the date range selected|
|CPC||Cost per click, spend divided by the number of clicks during selected time range|
|Conv.||The total number of conversions that occurred during the selected date range|
|CTC Rate||Click-through conversion rate, the percentage of impressions that resulted in a click conversion|
|VTC Rate||View-through conversion rate, the percentage of impressions that resulted in a view through conversion|
|CPA||Cost per acquisition, spend divided by the number of conversions during the selected date range|
If you're only running retargeting campaigns, you'll find all campaign activity recorded in the Campaigns tab of your dashboard.
If you’re running Retargeting along with Prospecting or Email, you’ll be able to see the performance for all of your campaigns in the All Campaigns tab of the dashboard.
The date picker at the top adjusts reporting so you can see what happened over that date range.
Top-line metrics along the top of your dashboard summarize performance across all your campaigns.
On your Activity Graph, you see trend lines for two variables. These default to volume of Impressions and Spend or CTR. We default to these variables so you can see how active your campaigns have been over a period of time.
If there are other variables you want to see, you can select from the drop down menu and the graph will update to show your performance. For example, select CPC or CPA to see performance rather than spend.
Below the Activity Graph is the performance of all your active, completed, pending, rejected, or paused campaigns.
The search box allows you to easily search your campaigns by campaign name. By default all your campaigns will be listed but you can easily sort by the campaign type or status.
Type: Filter based on the campaign type (General Web, Facebook, Prospecting, Retargeting or SendRoll).
Status: Filter based on the status of your campaign (active, pending, paused, completed, rejected).