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Campaign Activity

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Your Campaign Dashboard

If you're only running retargeting campaigns, you'll find all campaign activity recorded in the Campaigns tab of your dashboard.

If you’re running Retargeting along with Prospecting or Email, you’ll be able to see the performance for all of your campaigns in the All Campaigns tab of the dashboard.

The date picker at the top adjusts reporting so you can see what happened over that date range.

Top-line metrics along the top of your dashboard summarize performance across all your campaigns. 

 

Activity Graph

On your Activity Graph, you'll see trend lines for two variables. These default to volume of Impressions and Spend or CTR. We default to these variables so you can see how active your campaigns have been over a period of time.

If there are other variables you want to see, you can select from the drop down menu and the graph will update to show your performance. For example, select CPC or CPA to see performance rather than spend.

 

Campaign Performance

Below the Activity Graph is the performance of all your active, completed, pending, rejected, or paused campaigns.

The search box allows you to easily search your campaigns by campaign name. By default all your campaigns will be listed but you can easily sort by the campaign type or status.

  • Type: Filter based on the campaign type (General Web, Facebook, Prospecting, Retargeting or Email).

  • Status: Filter based on the status of your campaign (active, pending, paused, completed, rejected).

 

Understanding Reporting Terms and Metrics

The following glossary outlines all terminology and metrics that you may encounter in your reporting and in your dashboard.

 

Assisted Conversions: The number of conversions in which an ad was viewed or clicked prior to converting, but wasn't the last touch on the conversion path.

Attributed Revenue: Total conversion revenue generated during the selected date range.

Bounce Rate: The percentage of visitors who visit only one page on your site and leave.

Campaign: As a column title, indicates the name of each campaign.

Click-Attributed Revenue: Total revenue generated from click conversions during the selected date range.

Click CPA: Cost-per-click acquisition: spend divided by the number of click conversions during the selected range.

Click ROI: Revenue generated from click conversions.

Clicks: The number of times an ad was clicked during the selected date range.

Conversions: In reporting, the sum of all conversions that occurred directly after viewing or clicking an ad.

Cost per Engaged Visitor: Your spend divided by the number of new visitors who view at least three pages on your site.

Cost per new visitor: Your spend divided by the total number of new visitors in the selected date range.

CPA: Cost per acquisition: spend divided by the number of conversions.

CPC: Cost per click: spend divided by the number of clicks during the selected date range.

CPM: Cost per one thousand impressions.

Created Date: The date the campaign was originally created.

CTC Rate: Click-through conversion rate: the percentage of impressions that resulted in a click conversion.

CTC: The number of conversions that happen after someone clicks an ad.

CTR: Click-through rate: the percentage of impressions that resulted in a click during the selected date range.

End Date: The date the campaign is set to end.

Engaged Visitors: The number of new visitors who have viewed at least three pages on your site.

Impressions: The number of times an ad was served, or with emails this is the number of email opens.

New Visitors: The number of new visitors who came to your site.

ROI: Return on investment: how much revenue you're getting back for each $1 you spend.

Spend over Period: The spend on each campaign during the selected date range.

Start Date: The date the campaign served its first impression.

Status: Indicates the current status of each campaign.

Total Conv. Rate: The percentage of impressions that resulted in a conversion.

Total Conversions (Total Conv.): The total number of conversions within a 30 day attribution window.

Type: The type of campaign: Retargeting, Prospecting, or both.

View-Attributed Revenue: Total revenue generated from view-through conversions during the selected date range.

View CPA: Spend divided by the number of view conversions during the selected date range.

View ROI: Revenue generated from view-through conversions.

View-through Conversion (VTC): View-through conversions: the number of conversions after someone saw an ad, but didn't click.

VTC Rate: View-through conversion rate: the percentage of impressions that resulted in a view-through conversion.

Weekly Budget: The budget input for the campaign(s) to spend on a weekly basis.

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