AdRoll wishes to serve quality ads that are brand safe and adhere to our advertising policies. Similarly, the websites and landing pages that audiences are directed to must adhere to these same requirements. Below you will find examples of what to avoid:
How to Fix Disapproved Ads
If you received an email with any of the following advertising policy violations, please follow the recommended solutions listed below.
Landing Page Violations
Inaccessible Landing Page
Landing Page: Destination Experience
Landing Page: Insufficient Content
Landing page: Invalid Destination
Landing Page: Missing Contact Information
Landing Page: Offensive Language
Landing Page: Redirecting URLs Not Permitted
Landing Page: Unable to Translate
Landing Page Elements
- Read the policies listed below to learn more about our website and landing page requirements.
- Make the appropriate updates based on the key information description listed in the policy violation email.
- Reach out to the AdRoll Customer Support team once the updates to your landing page have been made to request a re-review.
- Alternatively, you may be able to change your destination URL to drive your target audience to landing pages with compliant content.
- Once you update your destination URL, your ads will automatically trigger into In Review.
In cases where you cannot make the required change to your website or landing page or if you need more information about the ad policy violation, please reach out to your account manager or the AdRoll Customer Support team for assistance.
Websites that are incomplete, do not function properly or lead to inactive pages
Websites that are incomprehensible or that do not offer any value or useful information to the user
Lack of Brand Notification: Marketers must have clear and consistent branding on the website and on any associated ads and landing pages so that the targeted audience knows who is responsible for the advertisement
Missing Contact Information: Websites that do not provide users with a method to get in contact with the business, such as contact information or a contact form
Unable to Translate: Websites that cannot be easily translated are not permitted
Websites that are difficult to navigate or that have broken navigation links
Websites that interfere with a user’s ability to navigate the browser or access the expected content
Websites that require a download of an application or similar product to view the landing page
Websites with scraped content or content duplicated from another source without adding value
Landing Page Experience
Landing pages are the final destination that audiences land on when they click on your ad. They can be category pages, subpages, or even dedicated promotional pages that call attention to a particular product or service. AdRoll will approve landing pages that comply with the guidelines outlined below:
Lack of Brand Notification: Marketers must have clear and consistent branding on the website and any associated ads and landing pages so that the targeted audience knows who is responsible for the advertisement
Brand Mismatch: The brand notification (logo or company name) shown on ads, landing pages, and website must match
Redirecting URLs: The destination URL declared and the landing page URL must be the same in order to ensure a safe and positive experience for your target audience
Unable to Translate: Landing pages that cannot be easily translated are not permitted
Offensive Language: Profanity or any offensive language is not permitted
Insufficient Content: Landing pages with insufficient content about the marketer’s main business that do not link back to the main website
A “Coming Soon!” landing page: active links to pages that are under construction or blank may be grounds for disapproval
Landing pages that are difficult to understand or do not make sense
Landing pages that are difficult to navigate or that have broken navigation links
Landing pages with more ads than content
Inconsistent spelling or grammar that does not make sense
Landing pages with low-quality images or where it is difficult to understand what the image is
Pop-ups that disable a user from navigating a website
Landing pages that interfere with a user's back button
Landing pages that require a download of a product to view the content of the page