Help & Support
How Can We Help?
We Think These Might Help
Thank you for your feedback!
cannot be blank
We will respond as soon as humanly possible.

Click-Through vs. View-Through Conversions

A conversion is the goal that your retargeting campaign is attempting to achieve. It can be anything from a free trial download to a product purchase.

Our dashboard measures two different types of conversions:  click-through conversions (CTC) and view-through conversions (VTC):

  • CTC is counted when a user clicks an ad and then converts as a direct result.

  • VTC counts customers who were shown an ad and did not click on it, but converted later.

Was this article helpful?
1 out of 1 found this helpful