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Click-Through vs. View-Through Conversions

A conversion is the goal that your retargeting campaign is attempting to achieve. It can be anything from a free trial download to a product purchase.

Our dashboard measures two different types of conversions:  click-through conversions (CTC) and view-through conversions (VTC):

  • CTC is counted when a user clicks an ad and then converts as a direct result.

  • VTC counts customers who were shown an ad and did not click on it, but converted later.

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