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The Difference between Campaign Budget and Spend

AdRoll does not have a minimum spend requirement. However, in order to properly optimize your campaign, you will need to allow a minimum daily budget of $3. Your budget represents the maximum authorized spend per week. Spend is influenced by the following factors:

  • The number of people you're targeting (size of your audience): Targeting large audiences increases your advertising reach and helps you get in front of more potential customers.
  • Variety of ad sizes: Uploading multiple ad units to your web campaigns will secure premium inventory space. AdRoll recommends a minimum of three different ad sizes (300×250, 728×90, and 160×600 are most popular).

  • The amount you bid for each ad placement: AdRoll has algorithms that evaluate each person based on their level of intent, the inventory available, and seasonal factors.

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