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Activate your AdRoll Pixel through Google Tag Manager

Google Tag Manager (GTM) is a container for tags (scripts). GTM makes it easier to add and manage multiple scripts, like your AdRoll Pixel, on your website.

Sign Up for Google Tag Manager

  1. If you don't already have an account, sign up here.

  2. Once registered, you’ll be prompted to add an account. If you manage multiple websites, you’ll want to assign an account to each website you own. GTM’s “account” is the equivalent of one advertiser profile on your AdRoll dashboard.

    For example, “AdRoll” is our company name and is the associated website. Since we're adding this to your website, select Web under Where to Use Container.

  3. Accept Google’s terms and conditions.

  4. When the next page loads, the code you need to add to your website appears. Follow the instructions provided. If you need more help, use their Quick Start Guide.


Add Your AdRoll Pixel to Google Tag Manager

  1. Navigate to your GTM dashboard.

  2. Click Add a New Tag.

  3. Find and click AdRoll > Continue.

  4. Configure your tag. The information that you need to add to Advertisable ID and Pixel ID can be found on your AdRoll Pixel.

    To pull up your AdRoll Pixel, navigate to your AdRoll dashboard and click the prompt to activate your AdRoll Pixel. If you've already installed the pixel on your site, you'll need to remove it and follow these steps.

    adroll_adv_id = Advertisable ID and adroll_pix_id = Pixel ID. Enter the corresponding 12-digit alphanumeric code into the appropriate fields in your GTM tag. Leave Conversion Value and Segment Name blank, we’re setting up this tag up to fire on all pages, not a specific conversion page. Click Continue.

  5. Since we’re setting this up to fire on all pages, on this next step you’ll want to specify your tag to fire on All Pages. When added, you’ll see it appear below This trigger will fire your tag.

  6. Click Create Tag to complete setup. If you need to edit your tag in the future, you can pull it up by going to the Tags section of your GTM dashboard.


Head back to your AdRoll dashboard to define your audience. Learn more about enhanced conversion tracking through GTM.

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