AdRoll has integrated with Shopify to help you solve shopping cart abandonment and drive more sales for your Shopify store. Within a few clicks, you can connect your Shopify store to an AdRoll account and start running campaigns across our extensive inventory without any developer resources.
By installing the AdRoll for Shopify app, you also get access to our high-performing dynamic ads and product recommendation engine for no additional charge. Check out our on-demand webinar and article below to get started!
What happens when I install the app?
If you do not already have an AdRoll account, you’ll create an account when you install the AdRoll for Shopify app. If you’re already an AdRoll customer, you’ll be able to move forward with your existing AdRoll account.
Next, it connects your Shopify account to your AdRoll account by activating your unique AdRoll Pixel across your store and checkout pages. Your AdRoll Pixel is how you'll keep track of your visitors what they are doing while browsing your store.
We set you up with a few key visitor segments, which you can view in Audiences after you’ve completed installation.
- Shopify Viewed Products: a segment that captures any visitors who viewed one or more of your product pages.
- Shopify Viewed Cart: a segment that captures any visitors who have been to their cart.
As well as your conversion segment:
- Shopify Checkout: a segment that captures visitors who have converted into customers (i.e. they landed on the order thank you page).
For existing advertisers, we will check for the above segments on your account to avoid duplication.
Your pixel additionally captures a hashed version of your customers' email address when they complete a purchase. Please see our terms of service and privacy notice to learn how we use this data for cross device attribution.
How do I get started with AdRoll for Shopify?
First, initiate the install:
What happens if I already have an AdRoll Pixel on my store pages?
Out with the old, in with the new! If you previously placed an AdRoll Pixel on your store pages you will want to check to see if it is still there. If so, delete. Having multiple AdRoll Pixels on your store pages causes problems with functionality.
Even if you already work with us, we recommend that you install the AdRoll for Shopify app (linking it to your existing account) so you can benefit from optimizations and upgrades automatically, as we continue to develop our Shopify integration.
Why do I need an AdRoll account?
You will need to log into your AdRoll account to launch or manage your campaigns. You will not be able to do this from your Shopify dashboard. When you install the AdRoll app, you will be guided through setting up and launching your first campaign. Make sure that you remember your login credentials!