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AdRoll for Shopify

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AdRoll has integrated with Shopify to help solve shopping cart abandonment and drive more sales (conversions) for your online store. Click here to install the free AdRoll for Shopify app on your store and you’ll be retargeting your store visitors with web and social ads in minutes.

All you need is a Shopify store. If you already have an AdRoll account, you’ll be able to connect your accounts during the installation process.

What happens when I install the app?

If you do not already have an AdRoll account, you’ll create an account when you install the AdRoll for Shopify app. If you’re already an AdRoll customer, you’ll be able to move forward with your existing AdRoll account.

Next, it connects your Shopify account to your AdRoll account by activating your unique AdRoll Pixel across your store and checkout pages. Your AdRoll Pixel is how you'll keep track of your visitors what they are doing while browsing your store.

We set you up with a few key visitor segments, which you can view in Audiences after you’ve completed installation.

  • Shopify Viewed Products: a segment that captures any visitors who viewed one or more of your product pages.
  • Shopify Viewed Cart: a segment that captures any visitors who have been to their cart.

As well as your conversion segment:

  • Shopify Checkout: a segment that captures visitors who have converted into customers (i.e. they landed on the order thank you page).

For existing advertisers, we will check for the above segments on your account to avoid duplication.

Your pixel additionally captures a hashed version of your customers' email address when they complete a purchase. Please see our terms of service and privacy notice to learn how we use this data for cross device attribution.  

 

How do I install AdRoll for Shopify?

First, initiate the install:

  1. Log in to your Shopify account.

  2. Click here or search for “AdRoll” in the Shopify app store.

  3. Click “Install AdRoll for Shopify” to start installation.

    Next, link your Shopify account to an AdRoll account:

  4. “Sign Up” for a new account. Or “Use Existing Account” and sign in using your AdRoll credentials.

    Or, if you are already signed into an AdRoll account on your browser, proceed with that account!

  5. Once you sign up or log into an existing AdRoll account, installation is complete! Your AdRoll Pixel and segments are set up for your Shopify store, and you’re ready to launch a campaign.

What happens if I already have an AdRoll Pixel on my store pages?

Out with the old, in with the new! If you previously placed an AdRoll Pixel on your store pages you will want to check to see if it is still there. If so, delete. Having multiple AdRoll Pixels on your store pages causes problems with functionality.

Even if you already work with us, we recommend that you install the AdRoll for Shopify app (linking it to your existing account) so you can benefit from optimizations and upgrades automatically, as we continue to develop our Shopify integration.

 

Why do I need an AdRoll account?

You will need to log into your AdRoll account to launch or manage your campaigns. You will not be able to do this from your Shopify dashboard. When you install the AdRoll app, you will be guided through setting up and launching your first campaign. Make sure that you remember your login credentials!

 

Where can I find the AdRoll for Shopify app?

Our app is available for any Shopify user in the App Store. If you are already logged into your Shopify account, click here to jump directly to the AdRoll app page.

Navigating to the AdRoll App from your Shopify account:

  1. Log into your Shopify account.

  2. In the left sidebar, click “Apps” to go to the App Store

  3. If you’ve previously installed any apps, you can manage them here. Click “Visit the App Store” to shop Shopify apps.

  4. Using the search bar, search for “AdRoll”. Click "AdRoll for Shopify" to jump immediately to the app page.

  5. Follow the installation steps, above.

     

    If you are interested in passing back actual order values as we track conversions, click here to learn how.

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