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AdRoll for Shopify

We've partnered with Shopify to help you attract, convert, and grow audiences for your Shopify store. Within a few clicks, you can connect your Shopify store to a new or existing AdRoll account and get started without any developer or creative resources.

By installing the AdRoll for Shopify app, you also get access to our high-performing dynamic ads and product recommendation engine for no additional charge. Here are a few benefits of our partnership:

  • Tag your site
    • Places the AdRoll pixel on all pages of your Shopify store.
  • Access high-performing dynamic ads
    • Generates a product feed for you to run dynamic ads for no added cost.
  • Enable conversion and ROAS tracking
    • Track the number of sales and amount of revenue driven by the AdRoll campaign using an automatically-created conversion segment that passes back exact conversion values.
  • Create key audiences
    • Viewed Product
    • Add Product to Cart
    • Viewed Cart
    • Checkout (Conversion)
    • Creates audiences for you to target based on how visitors interact with your store.
    • Audiences created:
      • Viewed Product
      • Add Product to Cart
      • Viewed Cart
      • Checkout (Conversion)


How AdRoll Enables Growth

Consolidated marketing

Advertise on multiple channels all from a single platform.

Seamless integrations

Streamline your workflow through AdRoll Connect.

Advanced ad technology: Brand Awareness and Retargeting 

Our platform leverages 34 million+ signals and makes about 2.5 million predictions per second.

Wide reach

Reach customers across sites, social media, and devices, with access to our 1,000+ private marketplace deals and 500+ ad exchanges (including Facebook and Google).

Campaign measurement

Our attribution dashboard gives insight into your ad impact, campaign trends, and more.

Clear and shareable reports

Create, schedule, and download custom reports to view your progress and share results with collaborators.


Install AdRoll for Shopify

  1. Create an account or log in to AdRoll.

  2. Choose your experience level with online ads.Screen_Shot_2018-03-08_at_11.21.08_AM.png

  3. Click Connect Shopify Store.

  4. Click Install app on the next page.

  5. Click Continue after your store has been connected.


  6. Next upload your store's logo and click Continue.


  7. You will then see a preview of one of the seven ads created for you.


  8. Launch your first AdRoll campaign!

If You Have an Existing AdRoll Account

If you previously placed an AdRoll Pixel on your store pages, delete it before connecting with Shopify. You can then access the installation steps here to complete the integration.

Make sure to delete any existing conversion audiences when you integrate to avoid double tracking  purchases.

Get started with the AdRoll for Shopify app >


Check Your Compliance

Our Ad Content Guidelines ensure that you comply with our ad network partners. Here’s an overview of ad content to avoid:

Ex.png Adult content

Ex.png Alcohol

Ex.png Body images

Ex.png Other companies' branding

Ex.png Content intended to shock

Ex.png Misleading content

Ex.png Overly distracting images

Ex.png Messaging that implies knowledge of an individual's personal circumstances

Ex.png Violence and weapons

Need additional support? Reach out to our Customer Support Platform Specialists available 24/7 at (Monday-Friday, 24 hours a day) on LiveChat. If you don't see the LiveChat widget, you can reach our team via email.


Getting Started Checklist

Getting to Know Your Business

The more we know about your business and goals, the better we can help you.

  1. Connect Google Analytics

    Google Analytics collects basic data from your website. Connecting helps us understand your audience and design a campaign plan based on this information. We'll have read-only access to your site data, which allows us to learn from your traffic, recommend optimizations, and evaluate how you measure success. Read-only data is data that can be viewed, but not modified or deleted. Don’t have a Google Analytics account? Over time, we’ll make recommendations based on what we learn from your website traffic and campaigns.

  2. Track Your Conversions

    To understand the impact of your ads, let us know what you want your visitors to do when they come to your site. For example, this can be completing a purchase, signing up for a newsletter, downloading a piece of content, or submitting a form.

Create a Campaign

  1. Choose a Campaign Plan

    We recommend serving ads across both social and general web so that you can always be top-of-mind, no matter where your audience is. Based on your site traffic, we’ll recommend a plan for you that you can modify if needed. Select or unselect channels based on your preferences and integrations. If you haven’t connected Google Analytics, you’ll see our general recommendations for success.

  2. Set Your Budget

    You'll need to set an average daily budget for your campaign. Your budget is the average amount you want to spend on ad impressions each day. Your spend is how much of your budget we actually spend. We require a minimum daily budget of $10.

    When you set your average, we’ll aim to spend as close to your set budget as possible. Some days may have better opportunities than others. On those days, we may spend up to 20% over your daily budget, but will never exceed your weekly budget. The following factors influence spend:

    • Your target audience size
    • Variety of ad sizes
    • Bid amount for ad space

    Check out our budget tips and recommendations.

  3. Set Your Campaign Schedule

    We recommend that your campaigns run continuously, with No End Date. This allows for you to serve ads 24/7. We require each campaign to run for a minimum of 5 days.

    To set specific times to run ads throughout the day, learn more about dayparting.

  4. Define Success

    We automatically optimize for maximum conversions at the lowest cost. You can either leave these default settings, or you can define your specific metric of success. Your campaign goal could be to maximize total conversions, clicks, or impressions. Alternatively, you can set a target cost-per-acquisition (CPA), cost-per-click (CPC), or cost-per-1,000-impressions (CPM).

    For more information, check out these articles:

  5. Connect Facebook and Instagram Accounts

    To give you access to audiences on social channels, you’ll need to connect your business’ Facebook and Instagram accounts:

  6. Choose Ads

    You can create new ads, upload ads, and request a free set of ads from us. Learn more about different ad types and options:

    Generally, ads will be reviewed by our policy team within 24-48 hours. In certain cases, ads may take longer to be approved if a more comprehensive review is required.

    Learn more about our review process.

  7. Billing and Payment Methods

    You’ll be charged weekly for ad spend over the previous week. We will not go outside your weekly budget, but your daily spend will vary. Before launching your campaign, we’ll place a temporary authorization hold on your account to ensure you have sufficient funds. Here are some billing and payment resources:

  8. Activate Your Site

    • To deliver ads in Europe, you'll need to comply with the General Data Protection Regulations. This means showing an approved consent banner to all site visitors in the EU if your company is based outside of the EU, and to all site visitors if your company is based in the EU. Learn more about cookie consent tools.
    • Make sure your AdRoll pixel is active with PixelPal.


After You Launch

General Policy Compliance

To ensure you’re in compliance with our ad network partners, check out the articles below. We’ll also notify you if we have any concerns as we review your site:

We’ll send you an email once your campaign has been approved or if it requires modifications.

What to Expect When You Launch

It takes our technology about 4 weeks to begin to understand the behavior of target audiences on your website and across the web.

Within these four weeks, we’ll learn:

    • About your site visitor behavior.
    • Which ads work the best across marketing channels.
    • How to apply these insights to target high-intent audiences.



To schedule a report:

  1. Navigate to your Reports tab.
  2. Choose the report you want.
  3. Click Actions > Schedule

You can schedule reports based on frequency, as well as share these reports with other stakeholders. Learn more about Reports.

Your attribution dashboard helps you learn more about how  converters behave and interact with your site. There are three key sections of your attribution dashboard:

  • The Total Converters section of your attribution dashboard shows how converters behave on your site.
  • The Cross-Channel section allows you to see which channels are the main drivers of your customer journey.
  • The AdRoll section highlights the key takeaways and granular paths to conversion for your AdRoll attributed and touched conversions.