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Measuring Campaign Performance with Conversions (Tracking Conversions)

What is a conversion?

A conversion is, simply, a success. To determine what a conversion is for you, ask yourself:

What do I want my campaign to achieve?

Maybe you want to get your visitors to buy something. Maybe it’s to get visitors to fill out a form, sign up, or download a whitepaper. Whatever it is, if you have a concrete action that you want to drive with your campaign, then you should create a conversion segment to let us know what your conversion goal is. With this information we’ll be able to let you know how effective your campaign is at driving that action.

 

How will you know when someone converts?

If you’ve placed your AdRoll Pixel correctly it should be firing on every page of your website. Your AdRoll Pixel is key to being able to track any activity on your website, including conversions, so double check that it is.

We’ll know when someone has converted based on how you define your conversion segment. There are several ways to define a conversion, using the following segment options:

 

Track conversions in three steps:

1. Navigate to the "Audience" tab in your dashboard.

2. Click “Track Conversions” in the right sidebar.

3. Create a fixed, URL, or event conversion segment.

 

Fixed conversion

“If someone lands on this page, they completed the action I want.”  If you define your conversion as a fixed segment, we will count a conversion any time someone lands on a page you’ve tied to your conversion segment.

To do this you will need to add code to every page that you want to associate with your fixed segment. Because you have to manually customize the HTML on each specific page you want to tie, we recommend this option if there is only one page on your website that represents a conversion.

Click here to learn how to set up fixed segments.

 

Conversion URL

“If someone lands on this URL, that means that they completed the action I want.” If you define your conversion as a URL segment, we will count conversions based on visitors landing on a page whose URL matches the rule you define.

This type of conversion segment works if there is a unique URL on your website that visitors can only land on after completing your desired action. For example, an order confirmation or thank you page that appears after a purchase.

Click here to learn more about URL segments.

 

Conversion event

“If someone clicks on this button, that means that they completed the action I want.” If you define your conversion as a (button) click event, we will count a conversion any time someone interacts with a button on your website. We recommend this option if the button clicked does not lead to a page that can only be accessed after completing your desired action.

Click here to learn more about event segments.

 

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