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AdRoll Pixel Troubleshooting

Place your AdRoll Pixel within your global footer to enable it across every page after just one placement. You can find the code for your pixel on your onboarding page.


Troubleshooting your AdRoll Pixel:

  1. Give it time. It can take up to an hour for your AdRoll Pixel to activate.

  2. Make sure your pixel is placed directly before the </body> tag. This ensures that the script loads correctly and has minimal effect on rendering your page content.

  3. Check your formatting. Altering your AdRoll Pixel, including changing formatting affects the script’s ability to fire. Your AdRoll Pixel should be placed on all pages of your site exactly as it was copied.

  4. Did you place the wrong pixel? If you have multiple advertiser profiles, make sure the AdRoll Pixel you placed is linked to the corresponding advertiser profile. Check that the pixel ID (line 2 of the JavaScript) matches the ID of your AdRoll Pixel in the source code of the intended domain.


If you’ve met all of the requirements and your pixel is still not firing after 24 hours, please email your Account Manager or the Customer Support team.

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