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AdRoll Pixel Troubleshooting

We recommend that you place your AdRoll Pixel within your global footer, enabling it to fire dynamically across every page of your domain after just one placement. You can find the code for your pixel on your Onboarding page.

Once your AdRoll Pixel is active, your dashboard will reflect this. If you continue to see that it's inactive, here are some potential reasons why.

Troubleshooting your AdRoll Pixel:

  1. Give it some time. It can take up to an hour for your AdRoll Pixel to register as active.

  2. Make sure your pixel is placed directly before the </body> tag. This ensures that the script loads correctly and has minimal effect on rendering your page content.

  3. Check if your pixel has been modified. Altering your AdRoll Pixel, including changing formatting affects the script’s ability to fire. Your AdRoll Pixel should be placed on all pages of your site exactly as it was copied.

  4. Did you place the wrong pixel? If you have multiple advertiser profiles, make sure the AdRoll Pixel you placed is linked to the corresponding advertiser profile. Check that the pixel ID (line 2 of the JavaScript) matches the ID of your AdRoll Pixel in the source code of the intended domain.

If you believe you’ve met all of the outlined requirements and your pixel is still not firing after 24 hours, please email your account manager or Customer Delight.

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