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Activate Your AdRoll Pixel

Your pixel is a JavaScript code snippet, designed not to affect page load time. Learn more about your pixel.

To activate your AdRoll Pixel:

  1. Copy your AdRoll Pixel.

  2. Paste it in the HTML of your website right above the end </body> tag or in the global footer.

  3. (Optional) Uncomment the adroll_email line for cross-device targeting. Learn more.

 

Activate through an integration

We’ve compiled instructions for available platform integrations - such as Google Tag Manager, Shopify, PrestaShop, and WooCommerce.

If your platform isn't listed, search your platform’s support documentation. 

If you need help, reach out to your platform’s support team. Be sure to let us know which platform you use and we'll add it to our list of integrations.

 

Where to place your pixel

You'll only need to place it once for it to fire across every page, but you should make sure it's set up on every page. This way, you can capture all activity that happens on your site.

If you have an online shop, make sure your AdRoll Pixel is active on your cart and checkout pages. For some shops, checkout occurs on a different domain (www.thisisyourdomain.com) than store pages. If so, you’ll need to add your AdRoll Pixel to those pages separately. This ensures that we're able to target your highest-intent visitors and know when someone successfully completes a purchase.

 

Troubleshooting

If you’ve added your AdRoll Pixel to your website and there's an error, try these solutions.

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2 Comments

  • Avatar
    Amit Gupta

    Hi,

    I am not able to activate SmartPixel, I have copied the code on every page before the tag. My website is a4apple.ca

  • Avatar
    Isabelle Wong

    Hi Amit,

    You should not have to place your SmartPixel more than one time - in fact, having your SmartPixel fire twice on a page will interfere with either of them firing.

    If you head to the homepage of your website, right click and "View Source" this pulls up the page's HTML. Once there, control+f (PC) or command+f (mac) to find "adroll". You'll notice that your SmartPixel is duplicated on the page.

    Instead of placing your SmartPixel on every page, try placing it one time in your website's global footer.

    I've filed a ticket with our Customer Delight team so they can follow up and provide you with more help- if you need it!

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