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Connecting Your Facebook Business Page

To show your ads on Facebook, first link your Facebook business page to your AdRoll account.

There are two ways for you to connect your Facebook page to AdRoll: when you're building out your first Facebook campaign or through our integrations hub. 


Connect your Facebook page through Integrations

  1. Navigate to SettingsIntegrations 

  2. Click Facebook

  3. Follow the prompt to connect to Facebook.


Connect your Facebook page during campaign creation

  1. Log in to AdRoll and start creating a Facebook campaign or Automated Campaigns. Refer to our post that walks you through setting up a Facebook or Instagram campaign for help.

  2. Follow the prompt to Connect to Facebook

  3. If you have multiple pages connected to your Facebook account, select which page you want to give AdRoll advertiser access to. 

  4. Click Select to finish connecting your page to Facebook.


Connect your Instagram account 

Connecting your account allows you to monitor and manage comments on your Instagram ads. Additionally, your ad links to your Instagram page, so visitors can easily follow your account.

Note: You can also serve your campaign on Instagram without connecting to Instagram. This gives our advertisers without an account, or without access to their Instagram account the ability to run Instagram ads. 

To connect your account:

  1. Create a Business Manager account with Facebook and create an Instagram account. Learn more about creating a Business Manager account for Instagram
  2. After connecting your Facebook page, select Connect Instagram Account under your Facebook connection.

  3. Enter your Instagram account ID and click Confirm.


Advertiser access

We need access to your Facebook Page to create your News Feed ads and pull the data we need to report on campaign performance. For more information on managing page roles (and the differences in access levels), check out Facebook's support article.



Make sure the submitted URL links to your Facebook business page. Event or personal pages won't work.

If you verify that the page you are trying to add is an eligible business page, but are still seeing an error, check for Country and Age restrictions on your Facebook business page. 


Removing Restrictions

  1. Log in to your Facebook Business Page.

  2. Navigate to SettingsGeneral.

  3. Set Country and Age restrictions to “Page is visible to everyone”


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