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An Introduction to Retargeting

Retargeting helps you reconnect with people who interact with your business online.

Use retargeting to:

  • Bring back visitors who didn't convert.

  • Run promotions.

  • Let existing customers know what's new.

  • Grow brand awareness.

 

How it Works

It all starts with a cookie. Think of a website that you have an account with — for example, AdRoll. Have you ever noticed that once you’ve signed in, you don’t have to sign in again the next time you visit on that same browser? That's all thanks to the magic of cookies: tiny data packets stored in your browser that turn the Internet into your Internet.

That’s how retargeting works. When someone visits your website, your AdRoll Pixel places a cookie in their browser. As long as that cookie remains in their browser, we’ll recognize that they’ve been to your website and help you reconnect.

 

Where Your Ads Appear

You decide where you want to serve your ads: on the General Web, Facebook, or Email. Learn more about our bidding technology: BidIQ.

 

Getting Retargeted by Your Own Ads

If you want to get retargeted by your own ads to see them in action, check out these tips.

Most advertisers prefer to save their ads for their potential customers. Learn more about IP address exclusion to limit who sees your ads.

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