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Introduction to AdRoll

Before you launch your first campaign, check out:

Create your account here. You'll be prompted to fill out a form with your Name, Email, Website URL, and Password.


Activate Your Account

Add your AdRoll Pixel to your website:

  1. Copy your AdRoll Pixel.

  2. Paste it into the HTML of your website, right above the </body> tag, or in the universal footer. Make sure your AdRoll Pixel is firing on every page of your website.

Check out these comprehensive instructions for activating your AdRoll Pixel.


Request Ads

Our Design Squad will handcraft the six recommended Web ad sizes and one Facebook ad, free of charge. Request ads here. Submit a request with your:

  • Destination URL: The page your visitors will land on when they click your ad.

  • Brand guidelines: What characterizes your brand? Are you more formal or are you keeping it casual? Explain who your business is.

  • Logo and other brand assets: We require your logo at a minimum. You can also send any images that you want us to incorporate into your ads.

Your ads will take about three business days and will be automatically uploaded when complete.


Upload Ads

Make sure your ads comply with the format and content guidelines. We work with over 500 partners and exchanges, each with their own policies that we have to enforce. Please take the time to prequalify your ads so we can approve them right away.

When your ads are ready, upload them directly to your first campaign. Or, if you’re not quite ready to launch your first campaign, upload them to your Ad Library.


Launch Your Campaign

Check out our comprehensive instructions on how to launch a campaign.

Where to target

  • Web: Good for reach; serve your ads everywhere your visitors go on the General Web.
  • Facebook: Good for social engagement; visitors can like, comment, and share your post with their network.
  • Email: Great for bringing high-intent visitors back to your site by targeting their inbox.

Basic Campaign Settings

  • Budget: The amount you want your campaign to spend each day. The minimum required budget is $3/day.
  • Schedule: The default schedule is an immediate start with no firm end date. You can keep these settings or set your own schedule (Note: you can set an end date after launching your campaign). We recommend a run time of at least two weeks.
  • Geotargets: Include and exclude specific locations.


  • If you're running a general brand campaign or just getting started, target All Visitors.
  • Learn more about audience options.


  • If you’re working with our Design Squad for ads, skip this step.
  • To upload your own ads, drag and drop your files or Browse to upload. 

Payment and Review

  • Enter a credit card or link PayPal.

Confirm your campaign details and click Launch Campaign. Your campaign will start running as soon as it's approved.

Reviews are completed within one business day, so if you notice that your campaign is still Pending after 24 hours, please check your email or message center to see if there are any adjustments needed to move forward.


Next Steps

While you wait for your campaign to be reviewed, consider taking these next steps:

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