In this article, you’ll learn how to understand email eligibility and consent in individual contact profiles. This status shows you who you can or cannot email using AdRoll and is a vital part of maintaining a positive relationship with your customers.
If you haven’t already, we recommend reading the below articles first:
Viewing a Profile’s Consent Status in AdRoll
To see if a profile is able to receive email messages and has provided consent, navigate to the profile page.
On the profile page, you’ll see a section called Consent Info. In this section, you’ll see the details regarding the contact’s eligibility to receive email messages.
Eligible for Email
This is a simple, holistic view as to whether or not the contact is eligible to receive email.
|Yes||If the contact has subscribed to be emailed and their email address is valid, they will be eligible.|
|No||If the contact has not subscribed or has specifically unsubscribed after being subscribed, they will not be eligible. Additionally, if a contact has subscribed but AdRoll has identified that their email address is not valid, they will not be eligible.|
This shows details on whether or not the individual contact has given implicit or explicit consent to be emailed by your brand.
|Subscribed||Consent from the contact has been directly observed by AdRoll and the contact is eligible for email marketing.|
|Not Subscribed||Contact has not subscribed to email marketing or consent to be emailed has not been directly observed by AdRoll.|
|Unsubscribed||The contact previously provided consent but then took action to unsubscribe. Alternatively, the contact was unsubscribed by you directly.|
|Pending||The contact requires double opt-in and until the contact confirms their subscription they are not subscribed.|
Last Consent Date
This shows the most recent date of activity related to the Consent Status. For example, this could be the date a contact subscribed or unsubscribed.
Last Consent Source
This is the latest source of activity related to the contact’s Consent Status. For example, a contact could have been subscribed via a form you set up using AdRoll Pixel Assistant.
Sources of Opt-In
When you complete a Shopify integration with AdRoll, your contacts are imported into AdRoll.
Each contact comes with a consent status by either subscribing through a newsletter signup form or the checkbox within the registration form on your website.
|AdRoll Pixel||Using the AdRoll Pixel, you can approve Form ID’s for email collection.|
|AdRoll Contact Capture Form||High-converting forms placed on your website using AdRoll’s easy drag-and-drop form builder.|
|Pixel Assistant||The latest way to easily approve forms on your website for email collection in a way that captures explicit consent.|
|CSV Upload||Upload a CSV of all your contacts.|
Sources of Opt-Out
|AdRoll Email Footer||The contact unsubscribed directly from the footer of an email sent via AdRoll.|
|Shopify||If you sent an email using Shopify and the contact unsubscribed,|
|Manual||You uploaded a CSV of unsubscribes within your AdRoll Settings.|
|CSV Upload||You connected your MailChimp unsubscribes to AdRoll in your Settings.|
|Mailchimp||You connected your MailChimp unsubscribes to AdRoll in your Settings.|