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AdRoll Attract for Facebook and Instagram

AdRoll Attract offers a variety of different ways to bring new audiences to your website. This includes an AdRoll-built act-alike model on the web and Facebook's lookalike model. At AdRoll we leverage your customers’ actions on your website to find new people who act or look like your current customers and attract them to your website.

When launching a Facebook lookalike campaign, you are reaching new people who are likely to be interested in your business because they have similar attributes to your best performing existing customers.

Set up your campaign

  1. Make sure you've opted in.

  2. Go to Create Campaign in your Campaigns tab.

    1. Select Facebook.

    2. Select Prospect Only.

    3. Keep your Campaign Objective as Send People to your website.

  3. Define your target audience. You can select an existing audience or create a new one. 

Create a new audience

  1. Select your source audience.

    • We recommend using your conversion audience as the source audience.

    • The minimum source audience size is 100 users.

  2. Select your audience country. Facebook requires each audience to be assigned to a specific country.

    • You can geotarget from the Locations section of your campaign set up.

    • Example: If you want to geotarget NY, you must create a US lookalike segment and then geotarget to NY. If you want to target more than one country, you must create a lookalike audience per country.

  3. Select Audience Size.

    • Optimize for similarity: This will give you the smallest audience, but it will be most similar to your source audience (1% deviance from source audience).

    • Optimize for reach: This will give you a large audience that may not be as similar to your source audience (5% deviance from source audience).

    • Optimize for similarity vs. reach (recommended): This will allow you to customize how you want to create the audience on a scale from 1 to 20. The closer you get to 1, the smaller/more similar the audience will be, and the larger, more broad audience is closer to 20.

  4. Add budget and bid strategies.

  5. You're now ready to launch!


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