There are two ways to run a campaign with AdRoll: let our technology optimize your Automated Campaigns across multiple channels, or run a single-channel manual campaign.
Your Automated Campaigns
Automated campaigns save you time, without compromising performance. Once you're set up, Automated Campaigns pace and optimize toward your goal with no manual work. Simply tell us your goal and overall budget, and Automated Campaigns will help you reach them.
How Automated Campaigns Work
AdRoll uses artificial intelligence to work toward the goals you set. We fine-tune your campaigns until you get the right performance across campaigns within your set budget.
Here are a few ways we adjust campaigns:
Budget allocation: we bid across web and social and favor higher-performing campaigns.
Bidding techniques: we get you the right user at the right price.
Audience duration: target visitors for the ideal duration.
Automated campaigns are most successful when you have a clear goal and consistent budget. You also have to be comfortable with AdRoll managing campaigns and shifting budgets across campaigns in order to maximize spend within your overall budget. Automated Campaigns don't allow manual budget allocation changes.
Edit Automated Campaigns
You can edit your Automated Campaigns' overall budget, CPC goal, and schedule at any time.
You can also automate your current campaigns.