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Campaigns Tab

Overview of all campaigns

Your Campaigns tab includes a complete overview of your campaigns. View and sort all campaigns by type, channels, and status. The date picker at the top adjusts reporting so you can see what happened over that date range. Top-line metrics along the top of the page summarize performance across all your campaigns.

Activity Graph

On your activity graph, you'll see trend lines for two variables. These default to volume of Impressions and Spend or CTR. We default to these variables so you can see how active your campaigns have been over a period of time.

If there are other variables you want to see, you can select from the drop-down menu and the graph will update to show your performance. For example, select CPC or CPA to see performance rather than spend.

Customize metrics

To customize which metrics appear on your home page:

  1. Select the button to the right of the metrics on your graph.
  2. To Customize KPIs, drag-and-drop any combination of metrics in any order you want.
  3. Click Done.

Filter the campaigns in your overview

Filter by:

  • Channel: Any combination of web, social, and email.
  • Type: Prospecting or retargeting.
  • Status: By campaign status.
  • Search: By campaign name or select specific campaigns.

Any filter you select will impact both your overview and the individual campaign breakdowns.

Group individual campaign breakdowns

These can be grouped by:

  • None: All campaigns will appear together in one table
  • Channel: Campaigns will be grouped by web, social, and email
  • Type: Campaigns will be grouped by prospecting and retargeting

Edit and pause campaigns

These articles go in depth on editing campaigns and managing campaign statuses:

View metrics by conversion audience

In the Campaigns tab, you can select Customize Columns and choose the conversion audiences you want to see.

 

Terms and metrics

The following glossary outlines all terminology and metrics that you may encounter in your reporting.

Attributed Conversions

The number of conversions attributed to your AdRoll ads based on your selected attribution model.

Attributed Revenue

Total earnings attributed to your AdRoll ads.

Bounce Rate

The percentage of new visitors who visit only one page on your site and leave.

Channel

Where you set your campaign to run.

Click-Attributed Revenue

Total earnings when someone clicks your ad and converts.

Click CPA

Cost-per-click acquisition: Your average spend for a conversion that happens after someone clicks your ad.

Click ROAS

Click return on investment: Your earning per dollar spent, generated from conversions that happen after someone clicks your ad.

Clicks

How many times an ad was clicked.

Conversions

Goal completion that happens after someone clicks or views your ad.

Cost per Engaged Visitor

Your average spend per engaged visitor (new visitor who views at least three pages on your site).

Cost per New Visitor

Your average spend to bring a new visitor to your site.

CPA

Cost per acquisition: Your average spend per conversion.

CPC

Cost per click: Your average spend for one click.

CPM

 

Created Date

The date the campaign was originally created.

CTC Rate

Click-through conversion rate: The percentage of clicks that resulted in a conversion.

Click-Through Conversion (CTC)

A goal completion that happens after someone clicks your ad.

CTR

Click-through rate: The percentage of impressions that resulted in a click.

Daily Budget

Your set average spend per day. Daily spend may vary up to 20%, but your average daily spend each month will not exceed your set budget.

End Date

The date the campaign is set to end.

Engaged Visitors

New visitors who view at least three pages on your site.

Impressions

When an ad is served. With emails: email opens.

Influenced Conversions

A conversion touched or assisted by an ad but not attributed due to the current attribution model.

New Visitors

Visitors who come to your site for the first time within your set audience duration.

Opens

Total email opens.

Open Rate

The percent of sent emails that are opened.

ROAS

Return on investment: Your earning per dollar spent on ads.

Schedule

The running dates that you selected.

Sent

Total emails sent.

Spend

Amount spent on ads.

Start Date

The date the campaign served its first impression.

Total Conv. Rate

The percentage of impressions that resulted in a conversion.

Total Conversions (Total Conv.)

The total number of conversions within a 30-day attribution window.

Type

AdRoll Attract or AdRoll Convert. AdRoll Attract campaigns find new people similar to existing high-intent visitors. AdRoll Convert campaigns bring back visitors who left your site without converting.

View-Attributed Revenue

Total earnings when someone views your ad and converts.

View CPA

Cost-per-view acquisition: Your average spend for a conversion that happens after someone views your ad.

View ROAS

View return on investment: Your earning per dollar spent, generated from conversions that happen after someone views your ad.

View-through Conversion (VTC)

A goal completion that happens after someone views your ad, but doesn’t click.

VTC Rate

View-through conversion rate: The percentage of views that resulted in a conversion.

 

How We Calculate Metrics

Calculated Metric

Formula

Output Unit

CTR

Clicks / Impressions

%

Open Rate

Opens / Sends

%

CPC

Spend / Clicks

$

CPM

Spend / Impressions

$

Conversions

View conversions + Click conversions

#

CPA

Spend / Conversions

$

CTC Rate

Click conversions / Clicks

$

Click CPA

Spend / Click conversions

$

VTC Rate

View conversions / Impressions

%

View CPA

Spend / View conversions

$

ROAS

Total attributed revenue / Spend

>x

Click ROAS

Total attributed click revenue / Spend

x

View ROAS

Total attributed view revenue / Spend

x

Open Rate

Open / Sent

%

Cost per New Visitor

Spend / New Visitors

$

 

Your reports

AdRoll offers a variety of default reports in our Reports tab, ranging from ad placement to conversion performance. These powerful and flexible reports allow you to access the information you need instantly.

A couple default report types include:

  • Ad Placements: See where your ads are being shown.
  • Granular Conversions: A detailed list of all AdRoll conversions
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