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All Campaigns Tab

The All Campaigns tab of your AdRoll dashboard provides a performance overview for all of your campaigns

Use your All Campaigns tab to:

  • Get an overview of your performance over a selected date range.

  • View performance by channel (Web, Facebook, and Email) or by status.

  • Export your selected metrics into a downloadable report.


Customize Your View

Use your dashboard to sort by metrics that are most important to you. Customize your view of your overall AdRoll performance as well as a campaign-by-campaign breakdown.

  • Customize top line metrics: The top line metrics will give you a quick view of your performance. By default, the dashboard displays Spend, Impressions, CTR, Conversions, and CPA. Click the + icon to select which six metrics to display. These selections will be saved for any subsequent visits.

  • Customize campaign metrics: The campaign breakdown provides a campaign-by-campaign look at your performance. To customize your campaign view, click Columns, then select a variety of performance metrics. Because you aren’t limited to the number of metrics that show up on this view, we recommend that you arrange your metrics so the most important metrics display first and all others are available by scroll.

    Learn more about these metrics.


Evaluate Performance

  • Select your date range: Adjust the date picker at the top of the page to see what happened over a specific date range.

  • Performance by campaign channel or status: The filters at the top of the dashboard allow you to see the performance of campaigns based on their channel or status. For example, if you want to see performance for your active email campaigns, filter by Channel (Email) and Status (Active).

  • Group campaigns by channel or type: If you’re running multiple campaigns, you can use the group by feature to organize your campaigns by channel or type.

    Channel: Group all campaigns by the channel they're running on: Web, Social or Email.

    Type: Separate your Web campaigns by retargeting and prospecting. If you’re running Retargeting and Prospecting, grouping by type allows you to see your performance for upper-funnel or lower-funnel only.

Export Reports

The export button allows you to export a report from our dashboard into an XLS file. This feature allows you to share the file with your internal teams. The export feature will mirror your campaign dashboard and include the same campaign metrics in an XLS format. To add a metric to your downloaded report, simply customize your dashboard and download the file.

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